State of AI 2026 Report Is Live!

Blog

AI Insights · Timothy · April 2025

Q1 2025 Performance of Top 5 Play Pass Games in the US

Explore the performance trends of the top Play Pass games in the US during Q1 2025, with data insights from Sensor Tower.

Q1 2025 Performance of Top 5 Play Pass Games in the US

In the first quarter of 2025, the performance of top Play Pass games on a unified platform in the United States showcased interesting trends. According to data from Sensor Tower, these games experienced varying patterns in downloads, revenue, and active users.

LEGO® DUPLO® World saw its weekly revenue fluctuate, peaking at about $36K in early February. Downloads initially rose, reaching over 10K in the first week of February, but saw a decline towards the end of March, dropping to around 5.4K. Active users mirrored this trend, decreasing from approximately 23.7K at the start of the quarter to 17.5K by the end.

Pixel Art - Color by Number maintained a stable revenue, averaging around $19K weekly. Downloads decreased steadily, starting from 96K at the end of December to about 39K by the end of March. Active users showed a slight decline from over 774K to 523K during the quarter.

Hungry Shark Evolution experienced a notable increase in revenue, with a peak of about $23K in mid-March. Downloads fluctuated, with a high of 42K in late March. Active users saw a decrease from 190K at the beginning of the quarter to 169K at the end.

Flow Free revenue remained relatively stable, averaging around $14K. Downloads started strong at 44K but settled at approximately 31K by the quarter's end. Active users showed resilience, maintaining over 1M throughout the quarter.

RISK: Global Domination observed a gradual decrease in revenue, averaging $13K, with downloads dropping from 12K to around 6.5K. Active users declined from 197K to 169K over the quarter.

These insights provide a snapshot of the gaming landscape, highlighting the dynamic nature of user engagement and revenue generation. For more detailed analysis, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025